Kobalt's AMRA Partners With Apple Music For Global Collections

Kobalt Music/AMRA Pact With Apple Music

The KOBALT MUSIC-owned AMRA has pacted with APPLE MUSIC for a direct global collections agreement, ensuring artists and songwriters are paid efficiently and transparently.

AMRA, the first global, direct, digital collections society, have executed this license agreement for the world, excluding U.S. and CANADA.

The centralized deal significantly streamlines the traditional fragmented royalty collections process between major Digital Service Providers and multiple local collection societies across individual territories and regions around the world.

This is among the first of a set of new global deals concluded by AMRA since it was acquired by the music publishing and global rights management services company.

Powered by KOBALT's KORE collection technology, AMRA’s centralized collections process makes it possible to efficiently monetize countries and regions that traditionally have not produced digital revenue for songwriters and publishers, processing the billions of micro-payments generated from major streaming services such as APPLE MUSIC on a global basis, resulting in higher and faster payments to its artist and songwriter clients.

Commented KOBALT Founder/CEO WILLARD AHDRITZ: "Both AMRA and KOBALT’s interests are aligned: we want artists and songwriters to get paid for all their music uses around the world. But to get there, applying the standard local licensing structure to today’s streaming world no longer makes sense, leaving too many countries and regions untapped. I’m thrilled that AMRA’s unique ability to make direct deals with the leading streaming players who have a true global reach will allow us to deliver unparalleled speed, efficiency and transparency to our clients, as well as help grow the music industry as a whole."

Added AMRA Chairman Of The Board KENTH MULDIN: "This is a landmark deal for AMRA and the music industry as a whole, representing our vision and ability to offer a music rights solution on a global scale. And with APPLE MUSIC’s rollout to over 100 countries, we expect to see a significant impact for our clients’ bottom line."

AMRA CEO TOMAS ERICSSON concluded: "AMRA was uniquely designed for this exact situation -- a direct global deal with a major DSP to ensure rights-holders are fairly, accurately and transparently compensated for the use of their music globally. It’s the perfect example of how a new structure and innovative technology will significantly improve returns and transparency for songwriters, artists and publishers."  

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