KDES/Palm Springs Adds '80s Alternative To The Greatest Hits And Beyond
August 4, 2015 at 12:19 PM (PT)
RR BROADCASTING Classic Hits KDES/PALM SPRINGS, CA has dumped the '60s and added '80s Alternative, introducing the COACHELLA VALLEY to THE NEXT GENERATION OF 98.5 KDES, THE GREATEST HITS AND BEYOND! 98.5 KDES is now offering up several popular and forgotten Classic Alternative artists, including THOMPSON TWINS, PSYCHEDELIC FURS, THE CARS, ECHO AND THE BUNNYMEN, INXS, THE CULT, DEPECHE MODE, THE ALARM, OINGO BOINGO, PRETENDERS, THE SMITHS, NEW ORDER, THE CLASH, and countless one-hit wonders.
KDES GM JACK BROADY told ALL ACCESS, "After carefully considering the identity of the new sound and dissecting the existing library of '70s rock/pop and '80s rock/pop, a new Greatest Hits hybrid was born. The focus of the format is '80s alternative/pop with carefully selected cuts of '70s and '80s rock. New KDES imaging includes; 'The Culture Of California, The Greatest Hits … Re-Defined And Join the Revolution.'"
BROADY, a native CALIFORNIAN, describes most of the '80s alternative music as "CALIFORNIA HITS."
TK, who helped build the new format library said, "This music is loved by so many and has been underplayed on radio stations. It’s great to see it resonating in the COACHELLA VALLEY."
Check out the new sound of 98.5 KDES on IHEARTRADIO or online at www.kdes.com.