DASH Conference Announces 'Be Fabulous' Awards
August 10, 2015 at 3:56 AM (PT)
This year's JACOBS MEDIA DASH CONFERENCE will hand out BE FABULOUS AWARDS to showcase radio's automotive marketing gurus in a tribute to the late DETROIT area radio advertising advocate BILL BURTON.
"We will celebrate the outstanding work being done by radio broadcasters, showcasing how stations creatively and collaboratively market, brand, and sell cars with the BE FABULOUS AWARDS,” said JACOBS MEDIA Pres. and DASH CONFERENCE organizing partner FRED JACOBS. “We will feature some of the greatest commercials and sales pitches at the conference, so everyone in attendance will see and hear outstanding creative ideas they can apply at their stations."
The AWARDS are named after DETROIT''s own BILL BURTON, who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry and whose famous mantra was "Be Fabulous."
For many years, BURTON ran EASTMAN RADIO -- a leading radio rep firm -- with passion and energy.
"BILL understood the confluence of cars and radio," noted JACOBS MEDIA's PAUL JACOBS. "One of his favorite sayings was, 'An automobile is a radio with four wheels.' BILL was able to join us for both DASH CONFERENCE events and passed away this past DECEMBER. The 'Be Fabulous' awards are a tribute to his incredible impact."
The five award categories are: BEST RADIO PRODUCTION, BEST AUTOMOTIVE PROMOTION, BEST DIGITAL PROMOTION, BEST AUTOMOTIVE SALES PROPOSAL and BEST OVERALL AUTOMOTIVE CONCEPT.
Stations and individuals interested in submitting their work can do so here. Entries are due by SEPTEMBER 20th.
The DASH CONFERENCE takes place NOVEMBER 4th-5th at the WESTIN HOTEL in the DETROIT METROPOLITAN AIRPORT. Information about the DASH can be found at www.dashconference.com.