Eastlan Adds Lawrence, KS And St. Cloud, MN
September 18, 2006 at 10:54 AM (PT)
Small market radio ratings provider EASTLAN has added LAWRENCE, KS and ST. CLOUD, MN. The company will begin providing audience measurement data in both markets this Fall.
"It's ironic that more attention than ever before is being focused on the future of the radio ratings industry, however at the same time, the needs of small market broadcasters continue to be largely ignored," said EASTLAN Pres./CEO MIKE GOULD. "We remain wholly focused on serving the needs of small market broadcasters in a world where the investment required for ratings data from the leading provider just doesn't hunt. R.O.I. matters in small markets, too!"