Berkshire Broadcasting Debuts 103.7 Danbury's New Rock Alternative
August 10, 2015 at 10:12 AM (PT)
BERKSHIRE BROADCASTING signs on WDAQ-HD3/translator W279CI/DANBURY, CT as Alternative "103.7 DANBURY'S NEW ROCK ALTERNATIVE" under PD NATE MUMFORD, who also programs sister Classic Hits WAXB (B107.3) and News-Talk WLAD-A (850AM). He is also APD/MD at Hot AC WDAQ (98Q).
“There’s a huge hole in the DANBURY area for this format,” comments BERKSHIRE CEO IRV GOLDSTEIN. “I95 (WRKI) has been playing the same CREAM, ZEPPELIN and PINK FLOYD records since 1975. Enough already! 103.7 DANBURY’S NEW ROCK ALTERNATIVE gives rock listeners under the age of 45 a refuge and, for the first time in the market, a real rock choice.”
The addition of 103.7 further enhances BERKSHIRE BROADCASTING’s ability to superserve both listeners and advertisers. GOLDSTEIN added, “98Q (98.3FM) is the long time dominant contemporary music station in the area – especially with women – and the alternative rock format on 103.7 should bring even more men to the party. These two stations, together with News/Talk 800 WLAD – the area’s top rated AM station – and our 70’s/80’s classic hits station B1073/850AM, give Berkshire Broadcasting even more reach across all age groups or, as we like to say in advertising circles, ‘from cradle to grave.’"
103.7 DANBURY'S NEW ROCK ALTERNATIVE is jockless and will air commercial-free for the rest of the summer. In addition to broadcasting at 103.7 FM, DANBURY'S NEW ROCK ALTERNATIVE is also available at 98.3 HD-2 and online at 1037rock.com.