Swedish Podcaster Acast Taps Triton Digital For Monetization
August 10, 2015 at 12:58 PM (PT)
TRITON DIGITAL has announced that SWEDISH podcasting platform ACAST has joined its audio ad exchange A2X, enabling the purchase of program inventory for the first time. ACAST’s mobile, pre-roll inventory will span the categories of Film, Entertainment, Sports, Business and Finance and will add a large group of engaged listeners to the exchange.
“As we learned from the 2015 INFINITE DIAL study, the podcast market is growing at a tremendous speed with approximately 46 million listeners per month in the U.S. alone,” said TRITON DIGITAL President Of Market Developoment JOHN ROSSO. “We are thrilled to partner with ACAST to bring this significant new channel to the programmatic marketplace and provide advertisers with an opportunity to connect with an untapped audience in a new and meaningful way.”
ACAST UK Country Manager ROSS ADAMS added: “We're really excited about the integration with TRITON. It means that for the first time ad space can be bought in podcasts using digital metrics with targeting options, something that has never been available before. The ability to finally target by location and scale programmatically, in the podcast market, has now finally been solved. It feels great that ACAST has pioneered this with TRITON and is clearly leading in this space.”
A2X’s automated, exchange-driven method of buying and selling ad impressions facilitates transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.