Rdio Adds Nearly 500 Cumulus Stations

New Broadcast Feeds

RDIO has added 500 broadcast stations throughout the U.S. to its mix of algorithmic and expert-curated stations. The rollout, which starts TODAY (8/12), includes 460 stations owned and operated by stakeholder CUMULUS MEDIA.

The streaming service notes, "When listeners hear a song they like on a live broadcast station, they can quickly and easily mark the song as a favorite, share the song, start a custom station based on the song or view more music by the artist. Paying subscribers to RDIO’s $3.99 and $9.99 plans or those on a free trial can download the song for unlimited listening, add it to a custom playlist, listen to related songs from that artist or recently played songs on that station as often as they want. This combination leverages live radio’s time-tested discovery qualities while giving listeners the freedom and flexibility to explore newly discovered artists in more depth."

“We are committed to providing RDIO customers around the world with easy access to the audio content they want to hear through innovative features that enhance listening,” said RDIO CEO ANTHONY BAY. “Broadcast radio brands and talent continue to be the dominant tastemakers in music, so integrating live broadcast radio into RDIO’s critically acclaimed customer experience is an exciting development that we are thrilled to introduce.”

“Bringing our national platform of stations to RDIO allows us to instantly create broader access for our listeners and new opportunities for advertisers to reach their target audiences,” said CUMULUS CEO LEW DICKEY. “The combination of our premier broadcast assets with RDIO’s acclaimed user experience and music discovery features creates a full-service listening experience that is unparalleled.”

Beyond music, RDIO’s new live broadcast radio programming includes sports content from local stations as well as through WESTWOOD ONE. RDIO will roll out new features to enhance sports content on the platform, which includes: 24/7 stations focused on major events such as NCAA MARCH MADNESS, THE MASTERS GOLF TOURNAMENT and THE KENTUCKY DERBY and on-demand access to WESTWOOD ONE sports shows, including the THE JIM ROME SHOW, TIKI & TIERNEY and THE DOUG GOTTLIEB SHOW.

The new live radio feature also includes profiles of local stations and DJs that recommend specific playlists and suggest emerging artists. Stations that will be featured include CUMULUS outlets Classic Hip-Hop WRWM (93.9 THE BEAT)/INDIANAPOLIS, Classic Rock KLOS/LOS ANGELES, Country Classics WSM-F (95-5 NASH ICON)/NASHVILLE, Country WNSH (NASH FM 94.7)/NEW YORK, Triple A KFOG/SAN FRANCISCO and more. Additional radio stations will launch later this year in the U.S. and in a number of international markets served by RDIO.

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