Slate's Panoply Buys Audiometric Ad Insertion/CMS Technology
August 12, 2015 at 4:06 AM (PT)
SLATE's PANOPLY podcast network has acquired SYDNEY-based AUDIOMETRIC's advertising insertion and CMS platform for an undisclosed price.
“We were searching for a podcasting platform that did everything we needed, and yet was clear and intuitive for producers to use,” said PANOPLY Chief Content Officer/SLATE podcast Executive Producer ANDY BOWERS. “When we found AUDIOMETRIC, we felt as though (CEO) JASON (COX) and (COO) DARREN (COX) had read our minds.”
PANOPLY CEO BRENDAN MONAGHAN said, "We originally launched PANOPLY to provide listeners with a network of the best voices in podcasting, but along the way identified that there was an opportunity to provide partners with meaningful technological solutions as well. With PANOPLY’s new AUDIOMETRIC technology, more and more podcasters will have access to a solid, simple publishing tool and a turnkey solution to monetizing their content.”
JASON COX added, "PANOPLY is the perfect fit for our technology, and we can’t wait to see it utilized for such tremendous programming. It’s an exciting time in podcasting and we are thrilled to be joining such a talented team. Together we’ll be able to push the boundaries of our tech and truly build out the best podcasting platform available.”