Westwood One's Zach Sang Offers Tips On Attracting Millennials To Radio
August 12, 2015 at 12:36 PM (PT)
WESTWOOD ONE's 22-year-old ZACH SANG, host of the nationally syndicated "ZACH SANG & The Gang" offers his own insights into attracting his MILLENNIAL contemporaries. According to NIELSEN, radio is the number one mass reach medium for MILLENNIALs, reaching 93% of adults 18-to-34.
The energetic, social-savvy SANG, whose show airs weeknights on more than 55 stations nationwide - -including WPLJ/NEW YORK -- has attracted attention with his multimedia radio show, a truly integrated 360-degree listening experience. While broadcasting his FM show, "The Gang" also pushes out content on FACEBOOK, TWITTER, SNAPCHAT, YOUTUBE and an online stream. According to SANG, in order to effectively reach this elusive demographic, put “social first” and they will follow.
In this week’s WESTWOOD ONE blog, “guest blogger” SANG offers five insightful tips about reaching MILLENNIALS through radio here. Read more here.
ZACH is in high demand on the radio conference circuit, and will be appearing next at the RADIO SHOW in ATLANTA on OCTOBER 1st, as part of the panel "Five Things Programmers And Talent Need To Stop Or Start Doing Immediately.”
Stations interested in learning more about "ZACH SANG & The Gang," can contact PAMELA JOAQUIN at firstname.lastname@example.org or (212) 735-1743.