WBZ-F (98.5 The Sports Hub)/Boston's Toucher And Rich Get TV Simulcast On Comcast SportsNet New England
August 14, 2015 at 11:24 AM (PT)
CBS RADIO Sports WBZ-F (98.5 THE SPORTS HUB)/BOSTON morning show TOUCHER AND RICH will get a television simulcast via COMCAST SPORTSNET NEW ENGLAND under a multi-year deal beginning MONDAY (8/17). CSN NEW ENGLAND already simulcasts the SPORTS HUB's afternoon FELGER AND MAZZ show.
“Adding TOUCHER & RICH to our programming lineup is a win for all parties involved, most importantly our audiences,” said CSN NEW ENGLAND Pres. BILL BRIDGEN. “TOUCHER & RICH have been incredibly successful by mixing sports and pop culture into one creative daily show. We are thrilled to expand our relationship with THE SPORTS HUB into the morning and further establish COMCAST SPORTSNET as the go-to television source for BOSTON sports programming.”
“We are thrilled to partner with COMCAST SPORTSNET NEW ENGLAND for the simulcast of the TOUCHER & RICH Radio Show,” said CBS RADIO SVP/Market Manager MARK HANNON. “FRED and RICH have done an amazing job of building a destination morning show for BOSTON, and having that content licensed to an additional platform is a great extension of their brand.”
“Being on TV will hopefully shame me into shaving, taking showers, and figuring out what to do with my hands,” said co-host RICH SHERTENLIEB. “Although I'm borderline positive that won't happen.”
“Being on COMCAST SPORTSNET every morning will be a nice complement to our radio show,” added FRED TOUCHER, who advised CBSBOSTON.COM that unlike MICHAEL FELGER and TONY MASSAROTTI's show in the afternoons, no sweater vests will be in evidence on the morning show.