Midroll Media Launches 'Howl Premium' Paid Subscription Podcast App
August 18, 2015 at 4:20 AM (PT)
MIDROLL MEDIA is relaunching its Howl podcast app with Version 2.0 to offer paid-subscription-based access to archival material from popular podcasts as well as original material. "Howl Premium" offers libraries of MIDROLL's EARWOLF and WOLFPOP shows as well as "WTF WITH MARC MARON" plus "Howl Original" shows with hosts including LAUREN LAPKUS, PAUL F. TOMPKINS, JOEL STEIN, JEMAINE CLEMENT, and shows produces with COMEDY CENTRAL and THE ONION's THE AV CLUB. Subscriptions are priced at $4.99 per month. The service is also available on the Web at Howl.FM.
MARON's producer BRENDAN MCDONALD said, “Whenever MARC and I are looking to work with someone on ‘WTF,’ it’s important that the partnership lines up with the high standards we’ve set for ourselves. We, like our fans, were excited about the success of the show that, at some point, became a business and required us to make smart decisions. Partnering with MIDROLL in 2014 as the exclusive ad seller for ‘WTF’ was an easy decision, and they proved to be the industry leader in podcast ad sales. So, when the opportunity to partner with Howl Premium came about, everything made sense. We found a partner we trust to provide a go-to destination for direct access to our vast library, while adding value and enabling us to continue to do what we love. It wasn’t just an easy decision, it was a no-brainer.”
HOWL FM DANIEL OSIT said, “Howl Premium is for people who love audio programs–from comedy and commentary to narrative and documentary–and who want that content on-demand. Today we’re starting with smartphone and web-based delivery with Howl for iOS and Howl.FM, with the goal of expanding to other platforms. The release of Howl is significant to us because it’s about using our leadership and expertise to solve for the limited experience that audio apps currently in the marketplace provide. Most other audio products are purely transactional, with little functionality beyond the ability to aggregate a single show or a handful of shows. Now with Howl Premium, we’re able to expand our content offerings to include the best creative partners in the podcasting world.”