Harker: About Nielsen's PPM Enhancement Field Tests....
August 18, 2015 at 11:56 AM (PT)
Although NIELSEN didn't endorse or condemn VOLTAIR in its webinar last month, it did announce that it will make several enhancements to the PPM's encoding, which piqued the curiosity of HARKER RESEARCH. In the latest post on its Radio Insights column, DICK TAYLOR looked into the matter.
"...Just 18 days later NIELSEN announced that a field-test of the enhancements in WASHINGTON, D.C. and BALTIMORE would begin this month," he wrote. "Word has it that stations hadn’t even agreed to participate when NIELSEN made the field-test announcement.
"First, no one we’ve spoken to can recall NIELSEN announcing any plans to update PPM encoders prior to the company’s JULY 21st presentation," TAYLOR continued. "We couldn’t find any press releases, NIELSEN reps hadn’t mentioned it, nothing. There isn’t any kind of paper trail leading up to the 21st announcement or even a hint that changes to the encoder were in the works.
"This all has the feeling of something that was quickly thrown together in response to VOLTAIR, not the latest steps in a well-developed long-term plan to continually improve the reliability of PPM encoding/decoding."
So what's the end game here? Read HARKER's speculation here.