Edison's Share Of The Ear: AM/FM Still Rules TSL
August 24, 2015 at 11:57 AM (PT)
In the latest post on EDISON RESEARCH's The Infinite Dial blog, Co-Founder/Pres. LARRY ROSIN produced Share Of The Ear data that confirmed the misperception that streaming gets as much, if not more, TSL than AM/FM radio among Millennials. In fact, the data showed that AM/FM still gets almost twice as much TSL as streaming.
"Now some people are surprised that 'AM/FM Radio' gets twice as much listening than Streaming Audio does among Millennials -- because those who follow the hype might think that Streaming (meaning PANDORA, SPOTIFY, and the like) has surpassed AM/FM among these younger Americans. (And to be clear - listening to the streams of AM/FM count in the AM/FM side of the ledger -- although that's a small portion of that total.)
"Once one travels beyond Millennials, the ratio of broadcast to streaming widens significantly," he continued. "As you can see the 'Generation X' types in the 35-54 age group spend five-fold more time with broadcast than with streaming, and those over 55 have a ratio of about 18:1." Read the entire post here.