Coca-Cola Partners With Radio Express To Reach African Music Fans Through New Weekly Radio Show
August 25, 2015 at 6:10 AM (PT)
COCA-COLA has partnered with RADIO EXPRESS to produce, distribute and promote an original and fully branded new radio show for African music lovers, "The COKE Studio Radio Hour." The radio show, borne from COCA-COLA’s flagship television music show "COKE Studio AFRICA," is set to air this week on key radio stations including ROYAL MEDIA HOT 96/KENYA and others stations in TANZANIA, UGANDA, MOZAMBIQUE and NIGERIA.
COCA-COLA CENTRAL EAST AND WEST AFRICA Strategic Marketing Manager COLAS VIVIAN ACHIENG said, "COKE Studio AFRICA is a show that reinvents the way music captures the imagination and heart of our continent. Our audiences should get the opportunity to celebrate and appreciate this through whatever available platform and COCA-COLA is committed towards enabling this.”
RADIO EXPRESS Pres./CEO BARBARA ROUNDS said, “We are excited to once again be partnering with COCA-COLA, with The COKE Studio Radio Hour. We are delighted that they have come to us to produce a radio component to their highly successful television program, COKE Studio AFRICA, which will enable them to reach a wider audience. The program will spotlight musical fusion between African artists, special behind-the-scenes content and social media features that will magnify the Coke Studio brand messages and build upon this passionate community of music fans.”