Sharon Kitroser Joins Gen Media Partners
August 25, 2015 at 2:34 PM (PT)
SHARON KITROSER is returning to radio sales as VP/Integrated Sales, Gen Media Connect (formerly Gen Media Complete) at GEN MEDIA PARTNERS. KITROSER, most recently with the AMERICAN RED CROSS as Regional Dir./ Corporate Partnerships, has over 25 years of local and national radio and agency experience at INTEREP, ABC/RADIO DISNEY, CBS and CLEAR CHANNEL as well as at agency DANIELS AND ROBERTS. Gen Media Connect is the cross-platform sales initiative aimed at bringing new advertisers into radio and tapping revenue from non-traditional sources.
CEO KEVIN GARRITY said, “I worked with SHARON at ABC/RADIO DISNEY, and I know the developmental work that she does will deliver higher ROI for advertisers and new business for our media partner clients. She is known across radio and advertising circles for her innovative marketing programs, and I am delighted that she is bringing her talent to GEN MEDIA PARTNERS and Gen Media Connect.”
“Today’s advertisers need to reach and connect with consumers at multiple touchpoints throughout their day,” said KITROSER. “With the wide swath of options in the GEN MEDIA PARTNERS’ suite of platforms, we have an opportunity to produce integrated campaigns that meet those needs and deliver results for advertisers and client partners.”