HD Radio Adds Gay-Themed Pride, Announces Subaru Partnership
August 26, 2015 at 11:30 AM (PT)
HD RADIO released news about a pair of new partnerships this week.
The company announced it will now be carrying PRIDE RADIO at this week's INTERNATIONAL RADIO FESTIVAL ZURICH. PRIDE RADIO is the first-ever LGBT-focused station to attend and broadcast live from the world’s largest radio festival. To showcase the content, on-air personality HOUSTON hosted a live broadcast in ZURICH, providing its popular music mix and LGBT-friendly content.
HD RADIO also continued to make inroads on the automotive dashboard front, pacting with SUBARU to make the technology standard in all models. HD RADIO is now available in BENTLEY, MERCEDES BENZ, MINI, ROLLS ROYCE, SCION, TESLA and VOLVO.