KFMS "The Oasis" Springs Up In Utah
September 19, 2006 at 6:39 AM (PT)
SIMMONS MEDIA announced the launch of Contemporary Christian KFMS (THE OASIS 97.5)/WASATCH FRONT, UT, on SUNDAY, SEPTEMBER 17 following the sold-out THIRD DAY concert in SALT LAKE CITY. SIMMONS has enlisted the services of radio consultants JOHN FROST and ALAN MASON of GOODRATINGS STRATEGIC SERVICES. The station had been playing CHRISTMAS music 24/7 since it flipped from Talk on SEPTEMBER 1.
The station’s “safe for the whole family” format will be tailored for the UTAH market. The name “THE OASIS” was chosen to reflect the geographic connotation to the desert climate and the format theme of being “an escape from the negativity.”
The station is on a nationwide search presently for a PD. SIMMONS VP of Programming/Operations ALAN HAGUE will handle PD duties until one is named.