Jacobs Media Honors Entercom/Sacramento's 'EatFarmToFork.com' As 'Most Innovative'
August 28, 2015 at 4:02 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen ENTERCOM/SACRAMENTO's "EatFarmtoFork.com," writing, "ask people what they know about SACRAMENTO and they will tell you it’s the capital of CALIFORNIA. Sports fans might mention the lowly SACRAMENTO KINGS, while radio geeks might bring up that RUSH LIMBAUGH got his start in the market. Outside of the immediate area, few realize just how much food is grown in the valley all around the city or talk about the great restaurants and wineries in the area. The city is essentially Ground Zero for the Farm-to-Fork movement, but most people are simply not aware of this fact. So the SACRAMENTO Convention and Visitor Bureau is out to change awareness levels -- with the help of local radio."
JACOBS continues, "ENTERCOM’s SACRAMENTO stations recently launched EatFarmToFork.com, an ambitious effort designed to 'drive awareness and engagement for the Farm-to-Fork Capital of AMERICA,' especially among the people who live in the area. The program’s goals are to increase local understanding of this food-esque culture, drive visits to retailers and restaurants, which will result in greater promotion of the concept by local residents. And the hope is that it ultimately leads to an increase in culinary tourism to the area."
Read the full blog post here.