Bridge Ratings: Re-Discover The Hits In Streaming Data
September 1, 2015 at 11:16 AM (PT)
In the latest installment of its Navigate The Future blog, BRIDGE RATINGS crunched data that found that the most-streamed tracks are classic hits from the '70s to '90s -- and not the current chart-toppers. That prompted DAVE VAN DYKE to suggest that radio use more streaming data to influence their music decisions.
"Listeners today have too much ground to cover in the land of music discovery and it may be a revelation for you to hear that music discovery includes the hits," he wrote. "Not all music consumers are music enthusiasts who are driven to find new and unfamiliar music.
"In fact, the majority are average folks who need to radio to curate the hits and the best way to determine the hits -- new or old -- is through on-demand music streaming data available now through a variety of resources.
And broadcast radio music programmers may come to find that 'music discovery' works both ways."
Read the entire blog post here.