WWFS (Fresh 102.7)/New York Gets Its Jingles Re-Imagined
September 2, 2015 at 10:16 AM (PT)
CBS RADIO Hot AC WWFS (FRESH 102.7)/NEW YORK is having its Hot AC jingles being re-imagined by REELWORLD. Creative Dir. ERIK HUBER worked closely with the team at Fresh to create a package that reflects both the flavor of Hot AC and the unique sound of the station.
“Our focus right now is on creating the next generation of ID jingle packages," HUBER said. "Jingles that are as raw, real and authentic as the songs on your playlist and that can stand proud alongside artists like TAYLOR SWIFT, MAROON 5, ED SHEERAN and FALL OUT BOY. With this new package for FRESH 102.7, we’ve created a brand new sound and set the standard for Hot AC jingles.”
“I’m a REELWORLD guy," CBS RADIO SVP/Programming and WWFS PD JIM RYAN said. "Always have been, always will be, thanks to amazing jingle packages like this. Our new jingles sound exactly like the songs we play on FRESH 102.7 without being sound-alike."
The FRESH 102.7 package is available now and the demo can be heard in its entirety here.