Tom Baldrica Joins Midwest Communications Country Brand Strategist
September 4, 2015 at 10:11 AM (PT)
Longtime MUSIC ROW executive TOM BALDRICA will return to his radio roots, assuming the newly created role of Corporate Country Brand Strategist for MIDWEST COMMUNICATIONS. In his new position, BALDRICA will work closely with the company’s Country stations, their growing portfolio of DUKE-FM stations, as well as on-air talent for KTCO/DULUTH, MN & WUSZ/HIBBING, MN.
“When someone with the talent and experience of TOM BALDRICA is available you seize the opportunity,” said MIDWEST VP/Programming JEFF MCCARTHY. “We’re excited to tap into TOM’s knowledge of the music industry to create advantages and ideas for our multiple Country brands." Added BALDRICA, “I’m am so excited to be joining JEFF and his talented team of Market Managers and Brand Managers to increase their Country footprint, both locally and nationally . MIDWEST is a dynamic and growing company with a real commitment to Country radio and Country music, and I can’t wait to get started.”
This move marks a return to radio for BALDRICA, who held on-air and programming positions before moving to record promotion, first as a regional for BNA RECORDS, eventually rising to VP/Promotion for the label before seguing to VP/Marketing at SONY NASHVILLE. Most recently, he served as VP/Promotion and Radio Marketing for SHOW DOG NASHVILLE. Send congrats to BALDRICA at (615) 715-6378 or here.