iHeartMedia Rebrands WRIT/Milwaukee As 95.7 BIG FM
September 10, 2015 at 1:34 PM (PT)
IHEARTMEDIA MILWAUKEE announced that the new name of its Classic Hits WRIT as 95.7 BIG FM, MILWAUKEE’s Greatest Hits. 95.7 BIG FM will continue to play Classic Hits programming and will continue to feature MURPHY & MEG In The Morning, JENNY LAWRENCE, BRIAN O'NEIL, HANNAH and more.
Commented WRIT PD BRETT ANDREWS: "95.7 BIG FM has become the BIGgest radio station in the MILWAUKEE market, and simply needed a name that better represented the evolution of the station. The music, lineup of local personalities, and overall format remain the same, we’ve simply gotten BIGger."
The station continues to be the exclusive FM home for WISCONSIN BADGER sports coverage.