Premiere Inks 'Radio With A Twist'
September 20, 2006 at 8:22 AM (PT)
PREMIERE RADIO NETWORKS has formed a joint venture with gay media/entertainment portfolio company WILDERNESS MEDIA & ENTERTAINMENT to further the distribution of "RADIO WITH A TWIST," a nationally syndicated radio show aimed at the lesbian, gay, bisexual and transgender audience.
Beginning JANUARY 1, 2007, PREMIERE will head up the affiliate distribution and ad sales efforts for the two-hour show. WILDERNESS will continue to create and produce the weekly program, which launched in JANUARY 2006 and currently airs in eight of the top 12 markets, including on ABC RADIO Hot AC WPLJ/NEW YORK and CLEAR CHANNEL Hot AC KYSR (STAR 98.7)/LOS ANGELES.
WILDERNESS is owned by LOGO founder MATT FARBER.