Bridge Ratings Grades Formats On Using Streaming Data In Programming
September 16, 2015 at 11:48 AM (PT)
The latest analysis from BRIDGE RATINGS MEDIA RESEARCH "On-demand music Streaming Project," which recommends that music radio listeners use broadcast radio and on-demand streaming data for their programming decisions, found that the various formats have achieved mixed success in tailoring their use of gold and recurrents to align with the streaming tastes of their own listeners.
"When viewed across all major formats, the variances between the songs that are being stressed on-air and the true music consumption by fans of those formats increase," the posting notes. "This suggests that these format programmers are missing many of the older songs which retain listener value."
Four formats were graded on their ability to reflect the streaming music preferences of their listeners into their programming. Country got an A; Mainstream R&B/Hip-Hop & Rhythmic pulled a B; Top 40 earned an C and Alternative received an F.
"Radio formats which depend more heavily on current songs do not perform well on the Gold they choose to play," the report concludes. "Top 40 does a better job at it than Alternative, but both formats could use on-demand streaming research to better align themselves with actual listener behavior. Stations with a more balanced music presentation (currents, recurrents and gold) are best at reflecting true listener consumption."
Read the entire post here.