Willie Nelson's Premium Cannabis Lifestyle Brand Backed By Capital Fund
September 18, 2015 at 11:51 AM (PT)
Are you ready for WILLIE'S RESERVE? That's the name of WILLIE NELSON's "premium cannabis lifestyle brand," and it just received backing from TUATARA CAPITAL LP, leading an investor group that is financing the development of the AMERICAN music legend's marijuana blend. Founded in 2014, TUATARA CAPITAL is a specialized alternative investment manager focused on supporting high-growth companies in the legal cannabis industry.
Commented WILLIE: "I hear stories from people across the country about how the end of marijuana prohibition is improving their lives. Legal marijuana makes sense. Good business will prove it can work in AMERICA."
WILLIE'S RESERVE is an extension of his passion and appreciation for the many varieties and range of the plant's qualities. Some of the best master growers in AMERICA will collaborate, along with NELSON, to define quality standards so that fans can expect consistent products.
WILLIE'S RESERVE will be grown, distributed and sold by local businesses in COLORADO and WASHINGTON to start, and will become available in other markets when state regulations allow.
Added AL FOREMAN, a partner at TUATARA CAPITAL: "Brands help consumers to navigate choices, and trusted brands offer a promise of quality and consistency. We believe in the role of these trusted brands in helping to shape the cannabis industry in the coming years and see the WILLIE'S RESERVE brand, like its namesake, as being a vanguard in this exciting new industry."
TUATARA's founders have broad and deep professional experience that spans law, investment banking, private equity, capital market, and cannabis operations.
TUATARA CAPITAL Chairman MARK ZITTMAN said his company was attracted to all the innovation happening in the cannabis space at the moment. "We are excited about the future prospects of the industry. We see incredible potential to support the industry in its growth and evolution. It's all happening at unprecedented speed."
Pass the TWINKIES.