KIT-F/Yakima Flips To 'Mega 99.3'
September 21, 2015 at 4:59 AM (PT)
TOWNSQUARE MEDIA has flipped KIT-F/YAKIMA from a simulcast of AM sister News-Talk KIT-A to Rhythmic Oldies as KMGW (MEGA 99.3).
The flip took place FRIDAY (9/18) with a 10,000-in-a-row stunt. The News-Talk format continues on KIT-A, which posted that "Just like the prior 70+ years before KIT is now broadcasting strictly on AM 1280 and at www.newstalkkit.com" and added "it's simply a business decision to help us grow our revenue."