WGRF (97 Rock)/Buffalo's Make-A-Wish Radiothon Raises Over $140,000
September 21, 2015 at 8:08 AM (PT)
CUMULUS MEDIA Classic Rock WGRF-F (97 ROCK)/BUFFALO's 21st Annual MAKE-A-WISH RADIOTHON raised over $140,000
97 ROCK’s LARRY NORTON stayed on air for 28 consecutive hours, from THURSDAY, SEPTEMBER 17th at 6a (ET) until 10a (ET) the following FRIDAY morning playing any song listeners wanted to hear with a pledge to the MAKE-A-WISH FOUNDATION of WESTERN NEW YORK, to help grant wishes to local children with life-threatening illnesses.
NORTON announced during the RADIOTHON that he was retiring at the end of this year, though CUMULUS Market Manager STEVE BEARANCE asked him to return next SEPTEMBER to host one last RADIOTHON.