Ogilvy & Mather's Berger To Kick Off NAB Content and Communications World
September 22, 2015 at 11:57 AM (PT)
OGILVY & MATHER Chief Digital Officer Worldwide BRANDON BERGER will kick off the “Advertising Outlook: Trends in Content & Technology” workshop on THURSDAY, NOVEMBER 12th, as part of NAB’s CONTENT AND COMMUNICATIONS WORLD (CCW), running NOVEMBER 11th and 12th in NEW YORK CITY.
BERGER is responsible for manning the digital capabilities of OGILVY & MATHER, building new capabilities and practice areas, and leading the advertising agency’s digital M&As on a global scale.
BERGER's keynote, “A View from 35,000 feet: How Technology is Transforming the Relationships Between Brands, Content and Advertising Across the Globe,” will discuss the advent of global platforms that mobilize resources on an international scale – and how these new advances in technology enable brands and content owners to stay ahead of the curve.
Following the keynote, the half-day workshop will feature sessions from the TELEVISION BUREAU OF ADVERTISING, VIDEO ADVERTISING BUREAU and the INTERACTIVE ADVERTISING BUREAU on the latest trends in video advertising, including “Programmatic TV… Threat or Opportunity,” which will address the impact of programmatic buying on the digital industry; and “Content and Creativity in a Cross Screen World,” a session focused on how agencies and marketers are implementing new and emerging platforms.
As one of the few global digital media executives, BERGER established key global practices for mobile, ecommerce, data, user experience, technology and delivery as part of the DIGITAL@OGILVY banner, the largest global digital network ever built by a social agency that enables clients to leverage worldwide resources regardless of location. Before that, BERGER was head of digital for MDC PARTNERS, where he elevated digital services from 10% to 40% of the agency’s revenue.
“While our industry is amidst a ‘golden age’ of programming – delivering record levels of content to audiences across the globe – there’s a concurrent revolution underway in advertising and media technologies,” said NAB EVP Conventions & Business Operations CHRIS BROWN. “CCW is proud to host Mr. BERGER as he demonstrates how the newest innovations in digital and branding techniques will be instrumental in driving the industry forward.”
For more information, go here.