Rivet Radio Adds Traffic Reports From Radiate Media
September 24, 2015 at 4:22 AM (PT)
Online and mobile news app RIVET RADIO is adding audio traffic reports from RADIATE MEDIA to its on-demand, customized all-News service, using RADIATE's geo-targeted TruTraffic reports. The reports will first be available in CHICAGO, SEATTLE, DALLAS-FT. WORTH, ATLANTA, and PHILADELPHIA, with more added each quarter.
“Drivers can now enjoy RIVET RADIO’s bite-sized audio news and feature stories, while staying updated on the latest traffic conditions, without ever having to take their eyes off the road,” said RIVET RADIO CEO JOHN MACLEOD. “We’re thrilled to work with RADIATE MEDIA to empower today’s drivers and play a part in creating a safer, more informed and pleasant journey.”
"We are excited to be working closely with RIVET to drive innovation around our new traffic audio platform," said RADIATE CEO CHRIS ROTHEY. “Short-form audio content has a bright future ahead and RIVET gets the importance of personalized and contextual audio experiences and has built a product that truly delights users. News, traffic and weather have always been a powerful combo in the radio space, and now by partnering with RIVET we can provide on-demand traffic reports to people anywhere and anytime. In addition to our best-of-breed traffic content we have the ability to monetize our services through branded audio ads by leveraging our nationally recognized advertising salesforce. We look forward to extending our ad sales capabilities to RIVET’s publisher network.”
RIVET has also released a new version (3.0) of its app with what it says is a cleaner design and other features.