iHeartRadio Music Festival Attracts Record 'Billions' Of Social Media Impressions
September 29, 2015 at 12:08 PM (PT)
A record number responded on social media during this year's iHEARTRADIO MUSIC FESTIVAL, which took place in LAS VEGAS on SEPTEMBER 18th and 19th, generating a record 6.5 billion impressions, putting the music event's social activity ahead of the SUPER BOWL HALFTIME SHOW for the third consecutive year and neck and neck with the ACADEMY AWARDS.
TWITTER was the most popular platform for fans and viewers of this year's event, comprising almost half the social activity surrounding the festival, resulting in #iHeartRadio trending worldwide, nationally and locally across more than 80 cities.
FACEBOOK and INSTAGRAM were the next platforms of choice for those joining the conversation around the event, comprising 30% and 20%, respectively, of the FESTIVAL's social activity, followed by TUMBLR, FLICKR and YOUTUBE. Across these platforms, the top five artists who dominated the social chatter during the festival included DEMI LOVATO, JENNIFER LOPEZ, KANYE WEST, SAM SMITH and COLDPLAY.
Other noteworthy statistics include:
• Around 60% of social media users posting content around the festival were MILLENNIALS ages 18-34, and 75% of social activity came from female users
• A variety of related topics trended locally, nationally and worldwide across TWITTER throughout the festival weekend, including #MusicFestival, #iHeartDemi, #iHeartKanye, #iHeartPrinceRoyce, #iHeartVillage, #iHeartNash, #iHeartShawnMendes, #iHeartJackandJack, #JLoVegas