Blog Pioneer To Radio: Your Business Sucks
September 21, 2006 at 8:17 AM (PT)
At the NAB RADIO SHOW's seminar on blogging and whether radio stations should get involved, AOL/WEBLOGS, INC.'s JASON CALACANIS told radio that "your business sucks and is going away."
"You lost the war," the founder of blogs like ENGADGET told radio broadcasters. "Let's talk about surrender. Surrender to win, surrender to the users, give them what they want," he insisted, suggesting time-shifting through podcasting and niche programming. Addressing the panel's topic, CALACANIS noted that blogs are useful as "the world's largest free focus group" but warned that "if your audience hates you, you probably don't want to use this tool."
He touted the form's "bang for the buck" and ability to get instant feedback from the audience. CALACANIS, citing WIKIPEDIA and open source programming, said that young audiences won't "buy into" any system unless they can take part in the process, a sentiment echoed by 6APART's ANIL DASH, who stressed the need for the "authenticity" that opening a company's process to public comment can afford.
For broadcasters, WOXY.COM's BRYAN JAY MILLER said blogging "creates more passionate listeners... Having a passionate audience can go a long way." Moderator TOM WEBSTER of EDISON MEDIA RESEARCH stressed the benefits of blogs as a way to get better placement on GOOGLE searches.