TrafficCast Releases Commuter-Focused Mobile App TrafficCarma To Support Broadcast Branding
September 30, 2015 at 12:59 PM (PT)
TRAFFICCAST announced the release of TRAFFICCARMA, the first mobile app directly focused on the 120 million U.S. daily commuters. TRAFFICCARMA is the first consumer application from TRAFFICCAST, a leading provider of digital traffic information and technology, delivering real-time traffic data into the dashboard of eight of the top 10 car companies.
“Local commuters don’t need directions; they want to know which of their routes is best right now,” explained TRAFFICCAST CEO AL McGOWAN. “Highway or surface streets, bridge or tunnel, local or express; we’re taking the guess work out of the decision points along their commute.”
Announced at the ongoing 2015 NAB/RAB RADIO SHOW in ATLANTA, TRAFFICCARMA distribution partnerships are being offered to radio, television and news portals on a market-exclusive basis. A free consumer app, TRAFFICCARMA provides personalization features for commuters and new digital revenue streams for distribution partners.
For commuters, crowd-sourced content is combined with road speed data, public agency reports, camera imaging and other metrics relevant to their commute, destination and other personal routes. The design of TRAFFICCARMA minimizes driver distraction. Commuter contributions, in combination with the media partners, will build a TRAFFICCARMA community.
For broadcasters, TRAFFICCARMA upgrades the time-honored “traffic tipster” to the mobile environment, integrated with the optional TRAFICCASTER interface for on-air use. Radio can add voice clips to reports, while media partners also receive tools to enhance social media connections to their audience.
The TrafficCarma application is customized for each media partner. The product can be used in concert with existing broadcast traffic services, or as a stand-alone product. Mobile ad inventory can be sold, and revenue shared, between the distribution partners and TRAFFICCAST.
TRAFFICCARMA will launch on a market-by-market basis, beginning OCTOBER 15th.