KFOG/San Francisco All-Star Breast Cancer Benefit Song Features Hozier, Noel Gallagher, Florence + The Machine, More
September 30, 2015 at 1:36 PM (PT)
CUMULUS MEDIA Triple A KFOG (104.5)/SAN FRANCISCO will release an all-star breast cancer benefit song and video tomorrow for BREAST CANCER AWARENESS MONTH featuring many of rock’s biggest artists including HOZIER, FLORENCE + THE MACHINE, VANCE JOY, MICHAEL FRANTI, SPANDAU BALLET, MATT NATHANSON, ELLE KING, GRACE POTTER, ZZ WARD, GRAHAM NASH and members of the GRATEFUL DEAD.
“Boob Spelled Backwards is Boob” debuts TOMORROW, OCTOBER 1st, at 6:15a (PDT) on KFOG IN THE MORNING and can be downloaded on iTUNES. The accompanying music video can be accessed on www.kfog.com/boobproject/ and on YOUTUBE. The effort is part of a multi-pronged yearlong KFOG global charity initiative dubbed #BoobProject, which includes a social media blitz featuring rock artists and a cross-country motorcycle tour.
Eight-year-old ARCHER NELSON wrote the song lyrics as a way of dealing with his mom CHRISTI’s breast cancer diagnosis. When ARCHER’s dad, MIKE "NO NAME" NELSON, morning co-host at KFOG, told this story on the air, station staff decided to ask all the musicians who visited the station in 2015 to help make the song a reality. The accompanying video uses footage of the artists performing the song intertwined with women in various stages of treatment for breast cancer.
KFOG’s "NO NAME" said: “The support for #BoobProject has grown far beyond everyone’s expectations. What began as a child’s lyrical tribute to his mother has been transformed into a song and video featuring world-famous artists. It’s our version of ‘We Are the World’ for breast cancer research, and we thank the artists who contributed their voices and instruments to this important cause and very special song and video. Our special thanks to musician MEGAN SLANKARD, who volunteered to mix the 60+ vocal and instrumental tracks.”
After the KFOG morning show THURSDAY, MIKE will depart on a cross-country motorcycle ride -- dubbed the “1 in 8 Tour” -- from SAN FRANCISCO to NEW YORK in honor and support of the one in eight women who will be diagnosed with some form of breast cancer throughout their lives. Nelson has decorated his 2008 HARLEY DAVISON bright pink and will sport bright pink riding gear, including a bright pink cape and helmet. He will also be writing the names of people who are currently battling or have battled breast cancer on his bike to ride in their honor. He will make stops along the way, delivering treats to breast cancer treatment centers and encouraging those in the fight. He will also make promotional stops at CUMULUS radio stations in SALT LAKE CITY, DES MONIES, CHICAGO and NEW YORK..
KFOG has launched a companion social campaign this week across its social media sites, featuring photos of rock luminaries holding the #BoobProject sign, including: MUMFORD & SONS, GEORGE EZRA, IMAGINE DRAGONS and LEON BRIDGES.
All funds generated from the sale of the song and donations to KFOG’s #BoobProject will go to the BREAST CANCER RESEARCHFOUNDATION, a charity that funds breast cancer research all over the world. To donate, please visit: www.boobproject.org.