Jacobs Media Honors Delilah As Most Innovative
October 2, 2015 at 4:23 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen syndicated night queen, DELILAH, writing, "at JACOBS MEDIA and in this blog, we often talk about the importance of radio personalities making that emotional connection with listeners. No one on the air embodies that concept better than DELILAH. When it comes to turning the spotlight on her audience and truly listening to their rainbow emotions, DELILAH has ruled the nighttime airwaves for nearly two decades. How has she pulled it off?"
JACOBS continues, "now that we’re more than a year into our 'Radio’s Most Innovative' initiative, it’s become apparent that for a new innovation to succeed, perseverance and belief in an idea is often every bit as important as the concept itself. The success of DELILAH’s nationally syndicated night show on PREMIERE NETWORKS is a great example of faith and effort. Like the late host of 'Pillow Talk,' ALAN ALMOND, DELILAH has proved that the evening hours are the perfect time for personality radio, giving the audience emotional rewards with music, talk, and atmosphere."
"After having initial ratings success hosting a highly listener-interactive night show focused on requests and dedications from audience members, it still took more than a decade to convince anyone the concept could work on a national platform," notes JACOBS. "But DELILAH stuck with her dream and eventually got her shot."
Read the full blog here.