NRJ Global Partners With Triton Digital To Launch The First Programmatic Audio Advertising Exchange In France
October 5, 2015 at 5:51 AM (PT)
TRITON DIGITAL has entered into a partnership with French multimedia group NRJ GLOBAL to bring a2x, a programmatic buying solution for digital audio, to FRANCE. The partnership will enable the programmatic purchase of targeted online and mobile audio impressions in FRANCE for the first time, beginning with inventory from NRJ GROUP's web radio stations with other global audio publishers to follow.
“We are pleased to partner with TRITON DIGITAL to bring this innovative method of buying and selling audio impressions to FRANCE,” said NRJ GROUP Head of Digital KEVIN BENHARRATS. “As the leading programmatic digital audio ad exchange in the UNITED STATES, a2x was the obvious choice for introducing programmatic buying to the French digital audio industry.”
"We are excited to partner with NRJ GLOBAL to provide programmatic access to premium audio inventory in FRANCE," said TRITON DIGITAL SVP/GM of Advertising BENJAMIN MASSE. "The arrival of this exchange is a significant step forward for both the advertising landscape and the digital audio industry in FRANCE."