5 Hampton Roads, VA Radio Groups Virginia Radio Alliance
October 5, 2015 at 11:17 AM (PT)
Five of the largest radio groups in the HAMPTON ROADS, VA market are combining their expertise in a joint effort to help local businesses get the most out of their advertising dollars. MAX MEDIA, SAGA COMMUNICATIONS, ENTERCOM COMMUNICATIONS, IHEARTRADIO and SINCLAIR COMMUNICATIONS – representing 22 FM and AM stations, have formed the VIRGINIA RADIO ALLIANCE, the group creates and distributes regular advertising and marketing tips, useful business management information and radio industry news.
This collaboration between competitors is unique in an industry working to combat misconceptions that radio has lost some of its power to reach audiences in an increasingly digital age. The VIRGINIA RADIO ALLIANCE believes that working together and speaking with one voice may be the ticket to spreading the message.
“We have more interaction with our listeners than ever before,” MAX MEDIA GM DAVE PAULUS said. “So we decided to take a more direct approach. I don't believe there's another project like this in the country, so we are excited about breaking new ground.”
“Our listeners are actively engaged in ways that satellite and online businesses in our area including the stations will benefit from this joint effort – a win-win for everyone,” SAGA GM WAYNE LELAND added.
“Our success has been based on generating great response for our advertisers because radio works," SINCLAIR COMMUNICATIONS GM LISA SINCLAIR said. It’s a very powerful medium."
“Our goal goes beyond telling the radio story,” iHEARTMEDIA Market Pres. DERRICK MARTIN said. “We have a huge amount of marketing talent in our groups and realize the more we share that knowledge, the better we can serve the local business community, in addition to our listeners.”
“We are moving beyond meetings and conferences,” ENTERCOM Market Pres. BENNETT ZIER said. “With the Marketing Buzz, our contacts can read and interact with the messages at their convenience.”
For more information about the VIRGINIA RADIO ALLIANCE and to subscribe to the Marketing Buzz e-mail, visit www.VirginiaRadioAlliance.com.