Danny Goldberg: 'Elite' Curation Preferable To Algorithms In Streaming Services
October 5, 2015 at 12:25 PM (PT)
Former WARNER BROS and ATLANTIC RECORDS President and current GOLD VILLAGE ENTERTAINMENT head DANNY GOLDBERG takes issue with GOOGLE boss ERIC SCHMIDT's recent remarks favoring algorithms and "crowd sourcing" over "elite" human curation in fostering discovery on streaming services.
In an article for HUFFINGTON POST, GOLDBERG insists that "a signifcant percentage of music fans, especially the most passionate and engaged ones, want media and culture that turns them onto music that they cannot currently imagine."
GOLDBERG goes on to say that tastemakers like WBCN/BOSTON and later, Alternative outlets such as KROQ/LOS ANGELES were responsible for breaking artists such as LED ZEPPELIN, DEPECHE MODE, JANE'S ADDICTION and his own management client NIRVANA, "who got 'negatives' in Mainstream Rock radio research."
Referring to the importance of "human recommendations from experts" and music that has a cultural impact beyond mere popularity, GOLDBERG concludes: "Whatever bumps in the road APPLE MUSIC and TIDAL have had with their 'elite' programing, their creative experimentation is a lot more likely to create a new cultural wave than a search for a new algorithm is."
DANNY will be the subject of the "KEYNOTE CONVERSATION" with ROB BARNETT at the NEW YORK MEDIA FESTIVAL on WEDNESDAY, OCTOBER 7th at the SAFRA AUDITORIUM in NEW YORK CITY at 2:30p (ET).