Orlando Magic Spanish-Language Game Broadcasts Move To WNUE (Salsa 98.1)/Orlando
October 6, 2015 at 5:28 AM (PT)
The NBA's ORLANDO MAGIC will be heard in Spanish on ENTRAVISION Tropical WNUE (SALSA 98.1)/ORLANDO this season, with JOEY COLON back as play-by-play voice for his 18th season. The MAGIC were previously heard in Spanish on RADIO LUZ, INC. Spanish Religion WRLZ-A (RADIO LUZ 1270)/ORLANDO.
“The ORLANDO MAGIC are thrilled to welcome ENTRAVISION’s SALSA 98.1 to our broadcasting family,” said MAGIC CEO ALEX MARTINS. “The MAGIC fan base continues to grow in its diversity and broadcasting our games on the FM dial will help us broaden our reach to CENTRAL FLORIDA’s vibrant Hispanic community. We look forward to continue bringing MAGIC basketball to all fans in CENTRAL FLORIDA.”
“This is a very exciting time for ENTRAVISION as we bring ORLANDO MAGIC basketball to our listeners, and bring Hispanic ORLANDO MAGIC fans to 98.1,” said WNUE SVP LILYANN GONZALEZ. “U.S. Latinos are a strong and growing segment of the consumer market and made up almost half the population growth in FLORIDA from 2013 to 2014*. As the Spanish-language home of the ORLANDO MAGIC we will enrich our connection to our audience.”
“Bringing the ORLANDO MAGIC's 2015 season to SALSA 98.1 is a great move for our station. This will connect our advertisers with the team’s growing Hispanic fan base in CENTRAL FLORIDA for the first time,” said ENTRAVISION COO JEFFREY LIBERMAN. “ENTRAVISION is a leader in providing multiplatform content to Latino audiences both locally and nationally, and we are always working to enhance our media platforms through strategic partnerships, fresh talent and content that resonates with the dynamic U.S. Latino consumer.”