AdLarge Media, Yahoo! Sports Radio Re-Up For Ad Sales
October 6, 2015 at 2:17 PM (PT)
ADLARGE MEDIA has renewed its deal with YAHOO! SPORTS RADIO and its U.S. radio distributor, GOW BROADCASTING. The arrangement includes the YAHOO! SPORTS RADIO network, plus podcasts, streaming, mobile and social extensions.
“National ad sales representation from ADLARGE MEDIA has been a major contributor to the record-setting yearly and quarterly growth that YAHOO! SPORTS RADIO has realized in 2015. We have been pacing ahead of industry trends,” stated YAHOO! SPORTS RADIO CEO DAVID BOW. “We are excited about continuing to work with the ADLARGE team to create and grow product integrations, customized programs, live reads, and more for national advertisers.”
YAHOO! SPORTS RADIO reaches an estimated five million people each week on more than 500 radio stations, SIRIUS SATELLITE RADIO, and mobile platforms.
“We are truly delighted to continue this winning relationship with one of the largest and fastest-growing sports talk networks in media,” said ADLARGE MEDIA Co-Founder/Co-CEO GARY SCHONFELD. “YAHOO! SPORTS RADIO taps into the fans' passions with compelling sports talk and top sporting event coverage from exciting personalities and experts, all in an engaging environment. This adds up to phenomenal advertiser opportunities on all audio platforms.”