They Went There: Harker Research At The Voltair/Nielsen Sessions At Radio Show
October 6, 2015 at 2:23 PM (PT)
In the latest post on its Radio Insights blog, HARKER RESEARCH recaps the competing VOLTAIR and NIELSEN PPM presentations at the NAB/RAB RADIO SHOW in ATLANTA last week.
"There were high expectations that sparks would fly maybe punches thrown as 25-SEVEN’s GEOFF STEADMAN made the case for VOLTAIR while NIELSEN’s MATT O’GRADY and ARUN RAMASWAMY defended PPM," they wrote.
For the rather surprising reaction to what actually went on, click here.