New West Records Names Mike Fabio Dir./Digital Marketing, Jake Lanier Mgr./Media Relations
October 8, 2015 at 4:16 PM (PT)
NEW WEST RECORDS has appointed MIKE FABIO as Dir./Digital Marketing and publicist JAKE LANIER as Manager of Media Relations. FABO previously worked at TINY JETPACK, a full-service boutique social media marketing firm he founded in 2011. LANIER was most recently Associate Publicist in the NASHVILLE office of PR/marketing firm, SACKS & CO.
Both based in the company's NASHVILLE office, FABIO will spearhead all online initiatives, including digital marketing strategy, advertising and the label's social platforms, while LANIER will assist with all publicity efforts, including national, regional and online.