Jacobs Media Honors 'Fun Kids' As Most Innovative
October 9, 2015 at 4:27 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen U.K. station "FUN KIDS," writing, "in America, our primary exposure to radio created for children is RADIO DISNEY, which arguably was as much a marketing arm for the brand as a radio network. But in the U.K., youngsters are listening to an independent station built just for them called FUN KIDS."
"Aided by a high level of adoption of digital listening," JACOBS continues, "FUN KIDS has carved out a niche with programming aimed at 7-12 year-olds. As you might expect, it doesn’t stop with the on-air signal. In fact, a key to the success of FUN KIDS is that it distributes and monetizes content on a myriad of platforms, which is exactly what young people growing up today would expect."
Read the full blog post here.