Liftable Media Acquires USA Radio Networks
October 9, 2015 at 4:50 PM (PT)
Digital network LIFTABLE MEDIA INC has just acquired USA RADIO NETWORKS from CROSS PLATFORM MEDIA. USA has two channels devoted to Christian stations and a secular channel aimed at Talk-based stations. It also provides both commercial and non-commercial newscasts hourly, 24 hours seven days a week.
“USA RADIO NETWORKS has been a category leader in providing independent news to hundreds of radio stations around the country and we intend to take that platform and improve on it,” LIFTABLE MEDIA CEO PATRICK BROWN said. “We believe this acquisition will 1) provide a larger audience for our insanely interesting, positive, and quality media product and 2) provide great opportunities for cross promotion of both radio and digital platforms and 3) jumpstart our digital sales team with the integration of USA RADIO NETWORK’s stellar team.
“We have lots of ideas we want to implement, all of them aimed at helping our affiliates succeed both in listenership and financially," he continued. "Radio is a medium which has experienced huge changes in the past 20 years but it is still viable, particularly in flyover country where many of our affiliates are located.”
“By adding together the reach of our different properties we estimate we will reach over 50 million Americans with over 200 million impressions of original content each and every month. The acquisition of USA RADIO NETWORKS will put LIFTABLE MEDIA into an elite category of media firms which have broad cultural impact. We intend to be a force of positive, God honoring, tradition supporting quality content.”
"I am excited that USA and LIFTABLE MEDIA found each other," CROSS PLATFORM MEDIA owner SAM HASSELL said. "This is a perfect fit to accelerate our mutual vision with a team that absolutely gets the evolving media landscape - and how to capitalize on it. This is a very smart move for all involved.”