Live Nation Australia Partners With Telstra
October 12, 2015 at 4:34 PM (PT)
LIVE NATION AUSTRALIA has started a major strategic partnership with TELSTRA, AUSTRALIA's largest telecommunications company. The multi-year partnership goes beyond the traditional music sponsorship and delivers a program of activity against an "always-on" strategic approach, which is a first for both LIVE NATION AUSTRALIA and TELSTRA.
"We welcome TELSTRA to our family of brand partners," LIVE NATION AUSTRALIA AND NEW ZEALAND Pres./CEO MICHAEL COPPEL said. "We only partner with the best brands available and TELSTRA and its Thanks loyalty program is undoubtedly the industry leader in Australia when it comes to rewarding customers through music experiences."
The partnership was brokered by MIXITUP AUSTRALIA, a LIVE NATION AUSTRALIA joint-venture company. MIXITUP Managing Dir. GREG SEGAL said: "We look forward to working with TELSTRA to deliver exciting benefits to their customers and to assist them to truly partner with the live performance industry."