Deezer, BandPage Ink Partnership
October 15, 2015 at 4:04 AM (PT)
Streaming music service DEEZER has inked a partnership with BANDPAGE, the artist merchandising and tour schedule site. The deal will allow the partners to offer targeted deals and event listings to users based on listening behavior and artists to control and update their photos on DEEZER through their BANDPAGE profile.
ROBBIE WILLIAMS has already tested the partnership's platform to offer fans tour bundles. “As a management company, we are constantly looking for ways to reach our fans and, the fact is, our fans are now on streaming services like DEEZER more consistently than anywhere else,” said ie:music Digital Manager of ROBBIEWILLIAMS.COM BENJAMIN WELLS. “With a single campaign on DEEZER we were able to reach over 100,000 of ROBBIE’s biggest fans in an incredibly targeted and relevant fashion. BANDPAGE and DEEZER’s partnership is proving to be a solution that helps our artists continue to grow their careers financially and connect deeper with their biggest fans in a natural way.”
DEEZER Chief Content and Product Officer ALEXANDER HOLLAND said, "DEEZER is building a world class listening experience for both music lovers and artists across the globe. We are excited to launch this integration with BandPage in order to give music fans more relevant, engaging access to their favorite artists while helping artists grow their business.”
“Selling tickets and offers have become the main revenue drivers for musicians,” added BANDPAGE CEO J SIDER. “Streaming platforms have become the place fans are spending most of their time now with over one billion monthly active users across streaming services. Our new partnership with DEEZER brings those two things together and enables musicians around the world drive revenue while giving fans the content and commerce they want from their favorite musicians. This is not a social network where fans are browsing other types of content, they are all on DEEZER with a focus around music. DEEZER has just opened up their platform to help connect every musician to over six million total subscribers. This is a big moment in the history of the musician business and it’s great to work with a leader in the space like v to create innovation in our industry.”