Jacobs Media Honors 'Survivor Radio' As Most Innovative
October 16, 2015 at 4:25 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen "SURVIVOR RADIO" writing, "Radio has always been a tribal medium. Whether you like to rock, love country, want to talk politics, or argue about your favorite football team, radio stations have always provided a place for like-minded people to gather. But with a limited number of broadcast licenses and the need to aggregate listeners to provide value for advertisers, only the biggest groups are typically represented on the terrestrial radio dial. Today, thanks to technology, it’s possible to build online stations that are gathering places for smaller groups. And while there are plenty of examples of these types of effort, most are built around a style of music. But after STEVE MILLS -- a 20-year radio industry veteran -- was diagnosed with stage 3 Hodgkin’s lymphoma, his wife MELODIE decided to build a streaming station that could serve as a home to a different type of group: cancer survivors."
JACOBS continues, "with help from her husband who is currently in remission and RICHARD STRADLEN (who’s been in radio for more than 40 years), MELODIE MILLS launched SURVIVOR RADIO and THE SURVIVOR RADIO FOUNDATION. The goal is to provide assistance for cancer survivors and cancer patients, along with the families of terminally ill people suffering from cancer. That includes creating a place to express their emotions and hear upbeat, positive music. It also means being a resource to assist with incidental costs that occur when cancer patients fight this terrible disease."
Read the full blog post here.