IHeartRadio Fiesta Latina Pre-Party At La Villita Presented By Coors Light
October 19, 2015 at 6:52 AM (PT)
iHEARTMEDIA has scheduled the "iHEARTRADIO FIESTA LATINA Pre-Party at La Villita Presented by Coors Light," the official free pre-event for the iHEARTRADIO FIESTA LATINA. iHEARTRADIO FIESTA LATINA Pre-Party at La Villita will feature live performances by BABY RASTA Y GRINGO, J. QUILES, SOFIA REYES, GRUPO TREO and LOS 5 as well as live sets by iHEARTRADIO's DJs and on-air personalities.
The free afternoon event will feature food trucks and sponsor activations. COORS LIGHT, the presenting partner, will feature a Beer Garden Igloo and an outdoor space with highboys where fans can purchase beer and enjoy great sightlines to the stage.
COORS LIGHT will utilize co-branded POS creative within various bars in MIAMI driving consumers to La Villita.