Republic Records Partners With Global Artistic Community Through Talenthouse
October 20, 2015 at 11:36 AM (PT)
REPUBLIC RECORDS has partnered with TALENTHOUSE, the leading open source creative platform, which has recently expanded to offer select partners their own white label solution.
The REPUBLIC RECORDS CREATIVE STUDIO, powered by TALENTHOUSE, connects the label to emerging multi-discipline artistic talent across the world and drives original content creation to support marketing efforts across the roster.
Commented REPUBLIC RECORDS EVP Marketing JIM ROPPO: “We've always respected TALENTHOUSE's forward-thinking approach and innovative platform. We’re in the content business, so partnering up made sense on many levels. Through the REPUBLIC STUDIO at TALENTHOUSE, we have access to over 500,000 talented creative people around the world to open source beautiful, engaging artwork, remixes, short films and more for our entire roster of artists.”
The platform hosts multiple "CREATIVE INVITES," which provide filmmakers, animators, fashion designers, artists, musicians and photographers with opportunities to create marketing/ promotional assets in return for compensation and significant exposure of their work. In addition, the “STUDIO” provides engaging editorial with some of the world’s notable creative minds and gives readers a look at the “art behind the art.”
Recently launched in the REPUBLIC RECORDS CREATIVE STUDIO was an opportunity to create the official U.S. tour poster for FLORENCE + THE MACHINE and SHAZAM from 621 submissions from all over the world.
“I cried when I found out,” said the selected artist, TORONTO's EMME ROSE BRETTLE, who is currently a part-time art student holding down two jobs. “I am going to create a calendar for 2017 to send to art directors and the cash reward will allow for me to do that. I have already been contacted for real work which is exciting!" she explained
Added TALENTHOUSE CRO EMMA TRANT: “This partnership with REPUBLIC RECORDS perfectly aligns with our mission to support creatives and open doors to unique career opportunities and influential connections.”
U.K. singer/songwriter/guitarist JAMES BAY has also recently tapped into the TALENTHOUSE film community, inviting members of its global community to submit one-to-two-minute videos that take the themes from his debut album and turn them into narrative short films. Selected artists will have their short film screen at the BFI FUTURE FILM FESTIVAL in LONDON in FEBRUARY and SXSW in AUSTIN next MARCH.