Harker: Nielsen PPM Enhancement Presentations Unsatisfying
October 20, 2015 at 12:43 PM (PT)
In the latest posting on its Radio Insights blog, HARKER RESEARCH found NIELSEN's recent presentations on its PPM enhancements lacking transparency or further insight into the monitor's encoding issues.
"It’s clear from four virtually identical presentations that NIELSEN believes that there is nothing more to add regarding PPM’s performance, accuracy, or reliability," they wrote. "It’s always worked as designed. Stations got all the listening credit they deserved. Nielsen is now making it even better, and we don’t need to know anything more than that.
"And one more thing. The success of VOLTAIR had nothing to do with any of NIELSEN’s actions. The encoder enhancements were just a natural evolution of PPM," they continued. "In the past, MATT O’GRADY, NIELSEN’s managing director for local media, has reminded radio that NIELSEN owns PPM, and that apparently means radio doesn’t need to know anything other than the happy news that the company is willing to share."
Read the entire post here.