Futuri Media Rolls Out New TopicPulse For TV, Radio
October 21, 2015 at 1:24 PM (PT)
FUTURI MEDIA rolled out the latest version of its TOPICPULSE program, which scans FACEBOOK, TWITTER, INSTAGRAM, message boards, blogs and news sources to provide real-time information on what’s trending in local social media. Broadcast newsrooms and content producers tracking social media discussions in real time can now customize their dashboard to their own interests with the new TOPICPULSE VERSION 3.
"We built TOPICPULSE to be a comprehensive ‘buy, sell, hold’ system for local content producers," FUTURI Pres./CEO DANIEL ANSTANDIG said. "Using sophisticated monitoring and algorithms, it provides real-time guidance for local broadcasters on which content matters most to their audience. Research continues to show that heavy social media users are research-friendly consumers -- which means that knowing what is trending in your market on social can help to drive intelligent content decisions and maximize ratings.”
More information is available at FuturiMedia.com/TopicPulse